A connective annual art event—for residents and tourists alike—celebrating the cultural vibrancy of Upstate New York. I worked with BEST to design the branding & event.

At Patagonia, I’ve led dozens of projects spanning UX, e-commerce art direction, digital design, film, global campaigns, and environmental initiatives. Our work brings strategic clarity and creative craft together to tell authentic, engaging stories across every touchpoint.

Driving the live/work/play culture of 2025, Industry City is a 6-million-square-foot retail and workspace campus in Brooklyn, NY. I worked with BEST refine the brand and spin it into sales products and marketing campaigns driving growth.

I worked with BEST to build out the visual language, establish a versatile image library and design new campaign assets to guide product launches and sales campaigns. We launched over 10 successful products, including three in a new category.

For Lo & Sons’ Summer Weekender campaign, I art directed a series that highlighted the versatility of their high-quality travel bags—designed for the multi-dimensional mover and shaker. The campaign showcased how each bag fits seamlessly into any kind of trip, from quick getaways to long escapes.